telli principles

1. we are a high-performance team

team performance over individual output.
We pull in the same direction. We challenge each other, help each other grow by giving honest and direct feedback.
Unblocking a team member is more valuable than individual contribution.

Team performance illustration

2. we subtract for speed

single-threaded over multi-threaded.
We reduce complexity and focus on the most important problem.
We limit the WIP count and solve problems fast instead of managing ongoing parallel work-streams.
Limit side-quests.

Subtract for speed illustration

3. we solve customer problems

customer problems over interesting problems.
Our customers get a 10 star experience. We know what our customers want and proactively solve their problems.

Solve customer problems illustration

4. we make every second count

high leverage work over busy work.
Our time is expensive. We focus on high leverage work that helps our company grow.
Make every second count illustration

5. we are never blocked

high agency over complacency.
We always find a way to unblock ourselves. We fear the cost of delay and never block a team member.
If you think you can't achieve something, ask yourself: "If I had 10x the agency, what would I do?"

Never blocked illustration